Woven Bag Printing

If you took a quick walk around your house right now, we guarantee that you'd find at least one piece of promotional merchandise from a business fair, hotel stay or conference that's managed to somehow stay with you – even though you've completely forgotten who gave it to you.

Whether you're hosting a product launch or running a giveaway, giving away a bunch of promo material for your business is always going to be the first thing you think of. But what's the point in spending money on 100 branded pens if they're going to get lost in someone's sofa and not bring you any return?

That's not to say that promotional merchandise isn't worth the investment. The right promotional merch has been proven to be one of the most effective forms of marketing out there. With a study conducted by the BPMA finding that the ROI on promotional products delivered a better return on investment than radio and outdoor advertising, and is equal to TV and print.

Branded and personalised bags are one of the best forms of promotional merchandise there is.

Let's say we measure how good our return on investment is based on visibility and potential conversion. Bags are, by design, functional. If a customer needs a shopping bag to avoid the 5p charge at the supermarkets, or, especially if your bag is well designed, they need a casual day bag, that's your company's logo getting paraded around town. Not only does this have the benefit of getting your brand seen, but the person wearing it is also implicitly advocating your brand, making it seem both well-liked and trustworthy.

That's without mentioning the kind of brand loyalty a useful gift like a bag instils in your customer. Every time your bag is used successfully, your customer won't be able to help but associate with your company positively. But deciding to use a promotional bag is the easy part, the hard part is designing and creating the perfect bag for your brand.